The Israeli embassy PR dept is sort of known for their over-the-top efforts to promote Islamophobia and exploit terrorist atrocities to promote their own agenda, like when they tweeted a picture of Mona Lisa wearing the Islamic head dress as a warning to Europeans that Israel is supposedly "the last frontier of the free world."
More recently the Israelis apparently tweeted an image of what's supposed to be the New York "Tribune" in 2025 with headlines showing how terrible the world would be if the US and Iran strike a deal, including one headline that quotes Rouhani as stating "How we duped the West."
In response to the snickering comments to their tweet, and there are many of them, the Israelis responded by trying to "prove" their PR effort, citing a real-life article in the Telegraph entitled "How we duped the West" published in March 5 2006, by Philip Sherwell in Washington.
Sherwell claims in this article that Rouhani had "boasted that while talks were taking place in Teheran, Iran was able
to complete the installation of equipment for conversion of yellowcake -
a key stage in the nuclear fuel process - at its Isfahan plant but at
the same time convince European diplomats that nothing was afoot."
In fact Rouhani had indeed stated in a speech that Iran was able to continue some nuclear work while it had engaged in negotiations with the EU-3 and suspended enrichment back then. This was part of Rouhani's effort to defend the Khatami's administration's talks with the EU-3 during the infamous Paris Agreement negotiations, which included a 2.5 year long suspension of enrichment by Iran, and which ultimately resulted in nothing for Iran since as Peter Osborne has written, the US had pressured the EU-3 into not accepting any deals with Iran no matter how reasonable. As Osborne writes, "This meant that the UK, France and Germany had broken a commitment they
had made at the outset of negotiations to recognise Iran’s legal right
under the Non-Proliferation Treaty to the peaceful use of nuclear energy"
Anyway, naturally, the pro-Israeli media were quick to snap up this "admission" by Rouhani as proof that the Iranians can't be trusted and should not be negotiated with.
But the key fact that they leave out is that Iran's continuation of some enrichment-related activity was not "duplicitous" in any way, it was in fact perfectly legal. Peter Jenkins, the UK's former ambassador to the IAEA, and a participant in the talks, cleared that up in a piece posted on Lobelog entitled "Did Hassan Rouhani Dupe Europe in 2003?" where writes, "Rouhani is entitled to claim that the agreement he negotiated in October
2003 allowed Iran to complete and start up the UCF. This achievement,
however, stemmed from ElBaradei’s judgement that a narrow definition of
enrichment would be more accurate than a broad definition. The
achievement was not the result of trickery or deceit."